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Aria Bela. BELA ENTERTAINMENT Photo courtesy of HIGH POINT AGENCY
What has been the biggest challenge moving from a well-known streamer to a musical artist? Did your community support you from the start, or did you have to win over a new audience?
I think the biggest challenge is that people don’t always believe in you. Since they’re used to seeing you do something else, they think you should stick to that and not do anything more. I really like music; I enjoy listening to lots of artists, and I’m thrilled that there are people who enjoy listening to my music. I didn’t want to worry too much about that. I’m happy the reception has been huge, especially from my community.
“Pilates” became a trend in several countries and has millions of views. How do you handle the fame explosion and pressure that comes with so many eyes on you?
It’s amazing how “Pilates” went viral and became a trend. People enjoy it with friends, alone, while exercising — it’s impressive, and it was exactly what I wanted. Yes, it is a lot of pressure because many people started listening to my music. We’re on the right path, and now it’s time for “Gameboy,” my third song, which really connects with my core audience.
Have you learned anything about yourself from receiving criticism? How do you emotionally protect yourself while staying visible and authentic?
I’ve always said that social media is a double-edged sword. That edge gets stronger every day. You have to build your strength. I’ve read all kinds of things. You have to focus on the positive people, those who send kind comments, those who help me improve. Unfortunately, negativity always exists. I focus on the good. After more than a decade on social media, my skin is thick, and I can handle it.
Your lyrics, aesthetic, and connection with the audience are powerful. What message do you hope to leave with your music, especially for those who have followed you since your gaming days?
The most important thing is to value yourself. I’ve seen people get lost in social media. You have to stay true to yourself, know what you’re made of. In the end, those who write horrible things don’t take the time to listen or get to know you. I just let it go and keep my essence. I know I’m a good and kind person. I don’t let mean comments get into my head.
Now you’re releasing your third single, “Gameboy,” with a colorful, high-production video. What does this song represent to you, and what inspired you to write it?
I really like “Gameboy.” As I mentioned, it’s the song that most connects with my gameplay universe. It talks about people who enjoy games and about those who can break your heart because they want to play with several people.